Friday, April 29, 2005

HomeServices company launches flat-fee brokerage

EquiSave offers limited service for $3,295

If you can't beat 'em, join 'em. That seems to be the strategy behind a HomeServices company's move to open a new flat-fee real estate brokerage in Iowa late last week.

HomeServices of Iowa has opened EquiSave, which offers to help homeowners sell their houses for a flat fee of $3,295, sources confirmed. HomeServices of Iowa is a newly formed holding company under the HomeServices of America umbrella.

The move marks a significant departure from the usual HomeServices full-service brokerage company models, which typically charge homeowners a percentage of the home sale. HomeServices' operating companies offer brokerage services, mortgage originations, title and closing services, home warranties, property and casualty insurance, and other related services.

Read the entire Inman News story by Jessica Swesey.

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