Wednesday, September 15, 2004

What kind of home marketing should sellers expect?

A look at full-service brokerage offerings

Home sellers have a full array of options available to them when they list their home for sale. They can pay a minimal fee to have their home listed on the Multiple Listing Service, and do the rest themselves. Or they can pay 5 percent to 6 percent of the sale price to a full service broker who handles all aspects of the marketing and sale of the home. In other words, you get what you pay for, or you should. Here's what you should expect if you opt for full service brokerage.

Before you even list your home for sale, your agent should provide you with a marketing proposal and comparative market analysis. The marketing proposal should explain in detail what your agent would do to bring about the successful sale of your property.

Ask to see samples of advertisements. What sort of the brochure or flyer is the agent going to provide? How often will your home be held open?

More and more buyers are using the Internet to help them find a home to buy. For example, in the tech-savvy San Francisco Bay Area, approximately 75 percent of home buyers start their home search on the Internet. So make sure that your agent, or realty company, has made a commitment to advertising their listings on the Internet. In addition, make sure that photos of your home will be included.


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